the problem:
How do you generate listings and get users to consider selling their own used items on letgo?

the solution:
Show an extreme case of irrational attachment, and the harm that comes from holding onto things you no longer need and provide Snapchat lenses that will help glamorize their used items.

Executive Creative Director: Tom Adams
Creative Directors: Jeff Siegel and Alvaro Ramos
Copywriter: Jon Colôn and Guy Olson
Art Director: Carolina Perez-Siam and Samantha Hodian
Director: Craig Gillespie || MJZ
Editor: Eric Zumbrennen || Exile
VFX: EightVFX